In 2022 United abruptly closed and ceased operations at Lane. The company was acquired by United Furniture Industries in 2017 and became particularly well-known among contemporary consumers for its upholstered furniture.
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Ads for the Lane series suggested that it included “probably the best-selling table in the world.” (There are end tables, cocktail tables and more in the Acclaim collection, sporting graceful tapered legs and dovetail inlays.) Later, during the 1960s, Lane offered handsome modular wall units designed by the likes of Paul McCobb. Lane’s Acclaim walnut furniture line, which, designed by Andre Bus, has been compared to Drexel’s Declaration series for its blend of modern furniture’s clean contours and traditional craftsmanship. The brand’s vintage mid-century furniture is highly sought after. In the 1950s, the family-owned company began to branch out into manufacturing tables, bedroom pieces and other various furnishings for the entire home. Wartime production during World War II had Lane producing aircraft parts. Anchored by copy that read “The gift that starts the home,” the campaign rendered a Lane cedar chest a necessary purchase for young women to store linens, clothing and keepsakes as they prepared to marry. Ads tied the company’s strong cedar hope chests to romance. The company prospered and applied mass-production methods to its cedar-chest manufacturing after the war, and, in 1922, rebranding as the Lane Company, it implemented a national advertising campaign to market its products. The Standard Red Cedar Chest Company struggled in its early days but introduced an assembly system at its small factory after securing a contract with the federal government to produce ammunition boxes made of pine during World War I. His son, Edward Hudson Lane, was tasked with the manufacturing of the cedar “hope” chests for which the Lane family would become known, even though the company was initially incorporated as the Standard Red Cedar Chest Company. In the spring of that year, John Lane purchased a defunct box factory at a bankruptcy auction. The Lanes hoped to start a town in this region of the state, and by 1912, streets for the town of Altavista had been laid out and utility lines were installed. They owned a cotton mill and purchased thousands of acres of land in Campbell County, Virginia, where the Virginian railroad was intended to cross the main line of the Southern Railway. The manufacturer was off to a modest start but the family was industrious: The Lanes were made up of farmers and contractors who’d built more than 30 miles of the Virginian railroad. When the first iteration of the Lane Furniture company began to produce its now-famous Lane cedar chests in the early 20th century, the family behind the brand was unsure of how successful they’d be, so they initially didn’t bother adding their name to the offerings.
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